This creative project features the logo for “The Black Eyes – سود العيون”. Using the fluid Arabic Diwani script, the names are skillfully woven together to form the literal shape of a human eye.
The concept is The Literal Lens. The letters of “Sood” (Black) and “Al-Uyoon” (The Eyes) are curved and stretched to form the eyelids and the iris. It is a highly imaginative “Zoomorphic” approach where the text becomes the very thing it describes, resulting in a modern and elegant brand mark.
Decorative Diwani is the perfect medium for this figurative design. Its cursive nature allows for the extreme curvature needed to mimic the almond shape of an eye without losing the legibility of the individual characters.
We engineered the central letters to form the “pupil” of the eye, acting as the focal point of the composition. The final vector format provides the clean, scalable lines necessary for a professional logo that looks perfect on both a small social media icon and a large billboard.
This vector file is designed for modern commercial branding. It is ready for high-contrast printing on product packaging, neon-sign fabrication, or as a unique animated logo for digital media.
Custom Arabic Calligraphy
Make your brand unforgettable at first sight. I specialize in “Figurative Diwani” where names take the form of their own meaning. Contact me today to commission your creative zoomorphic logo.
