
This artistic logo for “Ward – ورد” (meaning Roses) utilizes the ornate Diwani script, enhanced with botanical illustrations to create a literal representation of the name.
The concept is The Living Letter. Floral ornaments are masterfully integrated into the top of the calligraphic strokes, allowing the letters to appear as if they are sprouting into roses. This fusion of typography and nature creates a logo that is both a name and a bouquet, perfectly capturing the essence of the brand.
Decorative Diwani provides the organic, curving lines necessary to harmonize with floral elements. The script’s inherent grace is amplified by the decorative roses, resulting in a high-art aesthetic that is ideal for luxury botanical branding.
We focused on the seamless integration of the floral ornaments so they feel like a natural extension of the pen strokes. The final vector format ensures that every petal and flourish remains crisp for use on product packaging or storefront signage.
This vector file is an ideal tool for boutique florists, perfume houses, and luxury beauty brands. Use it for high-resolution gold-leafed labels, etched glass displays, or as a prestigious brand mark.

Custom Arabic Calligraphy
Let your brand blossom through the art of the pen. I specialize in “Arabic Calligraphy” where letters become symbols of the nature they describe. Reach out today to discuss your custom floral logo.




