This project features a sophisticated logo for “Alnwisher Auctions – النويشر للمزادات”. The design centers on the word “Auctions” (المزادات) in Thuluth Jali, with the company name nested above in Diwani.
The concept is The Scale of Justice. The centerpiece is the letter Ta’ at the end of “Auctions,” which has been elongated to traverse the word from right to left. This creates a horizontal “balance scale” silhouette, symbolizing the fairness and integrity of the auction house.
By pairing the bold, structural Thuluth Jali with the smaller, fluid Diwani, the design creates a striking visual hierarchy. The horizontal extension provides a grounded foundation, while the upper script adds a touch of elegance and detail.
We engineered the Ta’ extension to act as the primary visual axis. The final artwork was vectorized, ensuring the logo remains sharp across all media, from digital bidding platforms to luxury auction catalogs.
As an original vector format, this logo is the premier choice for auction houses, luxury real estate firms, or any business prioritizing a balanced and authoritative brand identity.
Custom Arabic Calligraphy
Bring balance to your brand. I specialize in designs that turn calligraphic letters into meaningful visual metaphors. Reach out today to discuss your custom corporate logo.
